Celebrity Cruises was launched in 1988 by the Chandris Group, a Greece-based shipping company. The brand was created to bring a premium cruising experience to the market, blending modern luxury with sophisticated service. In 1997, Celebrity Cruises merged with Royal Caribbean International, becoming part of the Royal Caribbean Group. This union helped expand its global presence and enhance its fleet and onboard offerings.
Today, Celebrity Cruises is recognized for its upscale, resort-style experience at sea. It caters to travelers seeking a balance between relaxation and refinement. The cruise line is known for its stylish ships, gourmet dining, curated shore excursions, and exceptional customer service. Celebrity’s fleet includes the innovative Edge Series, which introduced revolutionary features like the Magic Carpet—a floating platform that moves up and down the side of the ship—and Infinite Verandas, which bring the outdoors in. Celebrity offers itineraries that span all seven continents, with popular routes in the Caribbean, Mediterranean, Alaska, and the Galápagos Islands. The line appeals to both seasoned cruisers and first-time travelers with a range of accommodations, including The Retreat, an exclusive, all-suite area offering private lounges, fine dining, and personal butler service.
Celebrity Cruises has also modernized its onboard technology and services. Guests can now enjoy a more seamless digital experience, from contactless boarding to the Celebrity app that manages itineraries, dining, and excursions. The brand has also emphasized inclusivity with its "All Included” pricing model, which bundles Wi-Fi, tips, and beverages for a more carefree vacation. With a reputation for contemporary elegance and personalized service, Celebrity Cruises remains a top choice for travelers seeking a luxurious and culturally rich cruise experience.
Fellow passengers
Celebrity Cruises attracts a diverse clientele, ranging from elderly individuals to young guests and families. While primarily popular with North Americans, the brand is increasingly gaining interest from European travelers.