Carnival Cruise Lines prides itself on being "The World's Most Popular Cruise Line®", a distinction they have achieved by offering a wide array of quality cruise vacations which provide outstanding value for money. It is also the world's largest cruise line. Carnival's vast fleet of ships promises fun for everyone, from adults to children. It has a reputation for being innovative in its approach to cruising and fostering a spirit of be-yourself fun that no other cruise line can offer. Carnival believes much of the reason for its broad appeal lies in the affordability of its cruises and its friendly crew.
Fellow Passengers – Carnival attracts a broad range of customers from a large demographic. Travellers in search of a fun, lively and active cruising experience are a large part of the customer base. Income levels of their guests, mainly from the North American market, also vary as they believe in providing affordable cruising.