Celebrity Cruises is a premium cruise liner offering exceptional service in elegant surroundings. Its iconic X denotes modern luxury and contemporary design. Celebrity has bridged the gap between big ships and personalized service very well. Besides its fleet of large, yet personalised cruise ships, it also has a smaller expedition ship of 100 passengers. It has a crew to passenger ratio of 1: 2. Celebrity offers a range of innovative on board programmes for its guests ranging from adult enrichment lectures to live music and comedy shows. The concierge class of service is signature Celebrity and includes priority boarding, butler service and other VIP perks. Celebrity ships are known to be innovative with their cuisine and bars like a frozen Martini bar. In 2014 Celebrity was voted the best premium cruise liner for the 7th year in a row.
Celebrity attracts a range of clientele from elderly to young guests including families. They are mainly North American but are attracting more Europeans.