Viking River Cruises was founded in 1997 by Torstein Hagen, a Norwegian entrepreneur with a vision to offer a more destination-focused and culturally enriching river cruising experience. What began with just four river vessels operating in Russia has since grown into one of the world’s leading river cruise lines, widely recognized for its innovative fleet, Scandinavian-inspired design, and immersive itineraries.
The cruise line specializes in destination-focused journeys that prioritize cultural immersion, regional cuisine, and historical insights. Its signature Longships, introduced in 2012, revolutionized the river cruise industry with their award-winning design, which includes full-size staterooms, open-air verandas, and sleek interiors. Viking itineraries are curated to appeal to mature, inquisitive travelers seeking in-depth exploration, often including guided shore excursions at every port, lectures, cooking demonstrations, and access to UNESCO World Heritage Sites. Popular voyages include the "Grand European Tour,” "Rhine Getaway,” and "Pharaohs & Pyramids.” The onboard experience is characterized by all-inclusive pricing that covers meals, excursions, Wi-Fi, and even wine or beer with lunch and dinner—eliminating the need for constant upcharges.
Despite increasing competition in the river cruise segment, Viking remains a top choice for those seeking high-end yet culturally focused travel. Their consistent delivery of quality service, immersive itineraries, and well-appointed ships ensures Viking’s place at the forefront of river cruising well into the future.
Fellow passengers
Viking River Cruise typically attracts English-speaking, well-travelled passengers, most of whom are seasoned cruise enthusiasts aged 55 and above. This mature demographic appreciates cultural enrichment, comfort, and the line’s thoughtfully curated itineraries through some of the world’s most scenic rivers and historic destinations.