Explora Journeys, the luxury lifestyle brand of the MSC Group, was officially launched in 2021 as the company’s foray into high-end ocean travel. Building on MSC’s strong heritage in global shipping and cruise operations, Explora Journeys was created to redefine luxury at sea, blending Swiss precision with European elegance.
The brand set out to cater to discerning travelers seeking meaningful exploration with a sense of sophistication. Their first ship, EXPLORA I, set sail in July 2023, marking the beginning of their ambitious plan to expand their fleet to six ships by 2028. Each vessel is meticulously designed to offer spacious oceanfront suites, elegant culinary experiences across multiple restaurants, wellness-focused facilities, and curated journeys that focus on authentic cultural immersion rather than mass tourism. Their itineraries span the Mediterranean, Northern Europe, the Caribbean, South America, and beyond, often including lesser-known ports alongside iconic destinations. As of 2025, EXPLORA I is already in service, with EXPLORA II debut in August 2024. The construction of EXPLORA III and EXPLORA IV is also underway, both set to feature next-generation sustainability features.
Explora Journeys continues to position itself as a leader in luxury ocean travel, appealing to modern travelers who value refinement, well-being, and purposeful exploration. With thoughtfully curated shore experiences, an emphasis on personalized service, and a growing fleet designed to meet future environmental standards, the brand is steadily carving a niche in the upscale cruising market. It is not merely offering voyages, but a new way of discovering the world—elegantly, responsibly, and at a more meaningful pace.
Fellow Passengers: Explora Journeys attracts a diverse group of affluent travelers, including couples in their 40s and 50s, families with older children and solo adventurers. The clientele is typically well-traveled, seeking refined experiences and cultural immersion.