Founded in 1949 as Zeus Tours & Yacht Cruises, Variety Cruises is a family-owned company that evolved from humble beginnings into one of the world’s leading small-ship cruise operators. Headquartered in Athens, Greece, the company rebranded as Variety Cruises in 2006 to reflect its expanded global footprint and diverse cruise offerings. With over seven decades of maritime experience, Variety Cruises has built a reputation for delivering intimate, immersive, and culturally rich travel experiences aboard its boutique yachts.
Specializing in small-ship cruising, Variety Cruises offers itineraries to some of the world’s most sought-after and lesser-explored destinations. Their fleet consists of upscale mega yachts and motor sailers accommodating no more than 72 guests, ensuring a personalized and relaxed onboard atmosphere. The line is known for its unique approach to cruising—accessing smaller ports and secluded coves that are typically off-limits to larger vessels. Guests onboard can expect a casual yet sophisticated environment, attentive service, locally inspired cuisine, and shore excursions that focus on cultural authenticity and connection with local communities. Variety Cruises also places a strong emphasis on responsible tourism, offering programs that support conservation, heritage preservation, and sustainable development in the regions they visit. In recent updates, Variety Cruises has introduced enhanced wellness experiences, vegan and vegetarian menus, and themed voyages such as family-friendly cruises and LGBTQ+ sailings.
The company continues to focus on innovation within small-ship cruising, combining Greek hospitality with global adventure. As of 2025, they remain committed to their mission: "Smaller Ships, Bigger Experiences,” offering travelers an enriching way to explore the world with fewer crowds and more meaningful moments.